Email Marketing Insights from Matthew Parente, Aperio Marketing
February 21st, 2010 | 
Author: 
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with Matthew Parente, Founder of Aperio Marketing.
at the MarketingSherpa eMail Summit 2010 in Miami.
Duration : 0:5:36
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Mathew’s Formula: …
Mathew’s Formula: 40% of email success based off of audience, 40% of email success based off of content, 20% based off your creative.
My Formula: 120% will be based off of deliverability into the inbox.