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The purpose of the paper is to review the key topics covered during the course. The term paper will focus on products that are offered by large companies. Your assignment is to:

Identify a product that is purchased by consumers. You should choose a product with a large sales volume to ensure that there will be sufficient information available. As a guideline, the product should have yearly sales of at least $20,000,000. Also, products that are advertised on television generally fit within this category.

You haven’t told us what key topics were covered in class, so all we can do is give you examples and you’ll have to decide which ones fit the key topics. I’m guessing any consumer product with a large sales volume would fit.

Cars – Honda Accord
Computers – Sony VAIO
Cell phones – Samsung (pick a specific one as your product)
Cell phone calling plans – Verizon
Chocolate – Hershey bars
Cat food – Purina

And those are just things starting with C! Pick something you like to buy. Go to the corporate website for that product to check its yearly sales figures or just assume that if it’s big enough to be advertised on TV it’ll work.

Then list those key topics and relate your chosen product to each one for your paper.

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